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Engineering Business – 5 More Keys to Marketing Success

Engineering Business – 5 More Keys to Marketing Success

There are many ways to market your services to your prospective clients. The best strategies take time to develop before seeing any results. Once you start seeing results the marketing campaign does not stop. Marketing never stops; the business will need to constantly monitor and adjust its campaigns.

Some may want to reduce the marketing budget during tough times. Well there is nothing wrong with keeping the budget tight, but reduce your marketing efforts. In fact, in tough times you want to increase your marketing campaigns. Fortunately, most the best marketing strategies for engineering firms is quite inexpensive. Television and radio commercials, newspaper advertisements are not necessary. They don’t work anyway. Engineering marketing is all about building client confidence in your abilities. The best clients want the best consultants.

In our previous articles we discussed 5 key marketing strategies that you can implement.

Key 1: Personal Contact

Key 2: Networking

Key 3: Business Cards

Key 4: Referrals

Key 5: Website

In this article we will discuss 5 more marketing strategies that we like to call keys to marketing.

Key 6: Public Speaking – An important marketing strategy is public speaking, which does not always mean having to speak in front of a crowd. Hosting meetings, serving on panels, making presentations, speaking on the internet, and giving classes and seminars are all speaking venues. At a speaking event the audience has an impression that speaker is an authority on the subject; an expert. If you want to see the difference, attend a conference as only as an attendee – you are just a face in the crowd. You may make acquaintances with several individuals that you may or may not see again. If you work the crowd well, a few more may enter your pool of contacts which may lead to clients or information on possible clients. But now imagine yourself as a speaker at the conference. Everyone who attends your sessions is interested in your subject matter. Many may actually need your expertise in solving their particular situation or they may know of others who could not attend the conference but need your services. The individuals attending your presentation recognize you as an expert chosen by the conference committee to speak on an important subject. If you plan the conference well, your chance of obtaining referrals and future clients is greatly improved.

Key 7: Writing – Authors are also seen as experts in their field. Writing and publicity adds credibility and visibility. This strategy includes writing articles or tips, reprinting previously written articles, writing a column, publishing a blog, and writing pamphlets, guides, manuals and books. Writing a 1500 word article is really not that difficult. Trade magazines are always looking for articles. In addition, webmasters, newsletter editors, local magazines and newspapers editors are always looking for articles. Booklets and guides that explain the design process can be given to prospective clients.

In addition, in today’s world of the internet most people search peoples name to see what comes up. If your name results in a list of articles, pamphlets, and books, they will instantly know that you are a true expert in your field. Not only are you an engineer capable of providing the services they need, but also you are a recognized expert in the field of engineering. That’s a dynamite combination that is extremely hard to be beaten by the competition. When you walk into their office to give a presentation you have instant credibility.

Key 8: News Releases – An easy way to get your company name in the media is by submitting Press Releases or as we like to call them News Releases. In reality you are telling the media news about your company. There is a lot of credibility to be gained if you are being quoted by the media, having stories written about you, and being interviewed on broadcast media. The idea is to get your clients to hear or read your name in the media. When they see your name and company popping-up monthly in articles, they will think of you when they need your service.

News (Press) Releases can be about anything, but they are not articles. The best trick is to pick a topic about an event, news, information, or a story that is unique and doesn’t happen every day. You may want to write about the upcoming E-Week and how engineers have benefited society. You may want to write about how engineers have assisted earthquake victims in Haiti and Chile or the oil spill in the gulf. You may want to write about a new technology and how it will save home owners thousands of dollars.

Key 9: Promotions – Even if you hold an event in your conference room, …

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Trends In Tax Continuing Education

Trends In Tax Continuing Education

Continuing education (CE) is necessary for tax and finance professionals that provide services to the public. It is important that a practitioner have the necessary tools to complete their CE requirements, which is why new trends in the industry support enhanced knowledge in pertinent subject matters.

Online Education

Many practitioners lead busy lives both personally and professionally. As a result, individuals need the ability to enroll in distance-learning programs. Many jurisdictions are approving online continuing education courses for added convenience. Program sponsors are typically required to have their tax courses pre-approved in order for attendees to earn online continuing education credits. The providers must also supply an accurate course description, content overview and the amount of credits that are obtainable.

Online CE can be used in conjunction with a virtual classroom or for self-study purposes. It is important to note that may states and organizations ordinarily require an examination in order to verify the practitioner’s assessment of the content. This ensures that the practitioner has actually completed the course.

Unique CE Opportunities

Practitioners are able to obtain free continuing education credit for teaching courses and/or publishing relevant works. The amount of research, preparation and time that goes into these types of projects is rewarded through CE credit. The research that is needed for published articles or books will touch on pertinent subjects that deal with financial planning and federal taxation, among others. In certain situations, a teacher can earn double CE credits during the initial presentation. The majority of jurisdictions limit the earned credits to a specific percentage of the total CE hours needed.

Reporting Procedures

Many professional associations and state governments, as well as the federal government, are supporting online registration and reporting of CE credit hours. This not only reduces the amount of time and money that is spent on processing requests, but it also makes it easier for practitioner’s to submit their information and records.

Many organizations are allowing sponsors to submit Certificates of Completion through electronic means, which also make the record keeping and renewal process straightforward. In addition, many CE sponsors can register their online CPE courses for review online – providing practitioners with supplementary course selections, locations, content and dates.

Federal CE Changes

One of the most significant trends in CE is the federal government’s initiative to provide the public with qualified tax preparers. Any individual that accepts a fee for tax preparation services will now need to register with the IRS in order to be included in an approved database of preparers. The public will be able to verify an individual’s current standing quickly and will be able to see that they have met the guidelines issued by the IRS.

Because of the federal changes, a preparer will now need to obtain a Preparer Tax Identification Number (PTIN) in order to process tax returns beginning on January 1, 2011. In addition, a 15-hour CE requirement will now go into effect that must be satisfied on an annual basis. In order to complete the registration process, preparers will have to pay a $64.25 renewal fee.…

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How A Nursing Education Can Benefit You In Life

How A Nursing Education Can Benefit You In Life

Employment after graduation is what anyone would aspire. While you are young, there are many opportunities in the employment world for you. For instance, nursing jobs are highly in demand today and you can still study and become a nurse if you want to. There is no age restriction for this job so it is a perfect opportunity to apply for a more stable job that will be a constant source of income even in the future. Even if you do not aspire to become a nurse when you graduate in high school, there is no harm in trying to be one now. There are plenty of benefits on how a nursing education can be helpful in life and here are some of them: First, plenty of job opportunities. When you pursue a nursing education, you have a wide range of nursing jobs to apply for. You can be a geriatric nurse, pediatric nurse, psychiatric nurse and many more. If you do not like to work with patients directly, you can be a nursing teacher or a healthcare care manager that leads nurses. Of course, you will need to pass the requirements needed for a job. Often, this will depend on the degree of the nursing program you have.

Second, pursue continuing education anytime. Once you have a degree in nursing, you can choose to pursue continuing education anytime you want. Continuing studies allows students to go deeper into the course and know more about their specializations. When you have a master’s or doctorate degree, you can apply for higher-level jobs, which mean more salary. And of course, you will have the chance to help the community. If you have a nursing education, you can help your community by giving free assistance and services to the sick. Poor people do not have means to go to the hospital and pay for hospital care. As a nurse, you can help the under privileged people to be treated especially the sick children. With your knowledge, you can also educate the community about certain diseases and how to avoid them.

Even if you do not plan to be a nurse in the first place, enrolling in an online nursing program will be beneficial in your life. You can study the course while working at the same time. In addition, you are armed with knowledge and skills in case there is an emergency in the family.

The profession that we will choose someday will become one of the reasons for our happiness. Our happiness does not only lie in the things that we will gain like salary but the things that we will be giving to others like our sacrifice and helping hand to those needy. These are just some of the benefits of a nursing education.

If you believe that the inclusion of a nursing course in it, but do not have time, go to formal school, and an option for you is to enroll in online universities; seek a degree in nursing.…

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What to Expect From A Dental Hygenist

What to Expect From A Dental Hygenist

If a perfect set of teeth is what you are after then visiting a dental hygienist is mandatory. They not only clean your teeth but help you in preserving them for a long time. Just merely brushing your teeth and flossing is not enough, you are required to visit a dental hygienist on a regular basis. They will ensure that you teeth will last for as long as possible without any worries.

Finding a good hygienist is difficult and once you do you should stick to them. Becoming dental hygienists can take as much time as it take to become a doctor; it can take up to five years to be a certified dentist or a dental hygienist. The profession is in high demand and pays extremely well.

When you visit a hygienist they do a lot more than just brush your teeth. They treat all problems related to teeth. They ensure that all you teeth are in good condition.

When you visit one you should expect them to examine both your teeth and gums. Your gums are linked to having a good set of teeth. The dentist will take x-rays and examine your gums for any disease.

All the work you have done will be kept as records with the dentist for future proposes. The dentist will also maintain records of abnormalities and disease. This helps in case any complications arise in the future or if any clarification is required.

The dentist will apply agents which will prevent tooth decay and cavities. Cavities can be quiet painful if they eat all the way through the tooth. Before this happens it is important to visit a hygienist in order to prevent it from taking place.

Hygienists are expected to clean the teeth of patients thoroughly to ensure that all the deposits of plaque are removed both hard and soft. They also see to the removal of calculus which is also known as tartar. This has to be removed otherwise it can result in bad breath and if still neglected can result in tooth decay.

Hygienist a los indulge in tooth cleaning. Usually teeth tend to get off colour especially in the case of smokers. A hygienist can help you get rid of you discoloured teeth by cleaning them thoroughly.

A hygienist can provide you with a number of services which will result in you have good oral hygiene, make sure you visit your nearest one today.…

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Online Insurance Continuing Education Helps You Stay Ahead of the Competition

Online Insurance Continuing Education Helps You Stay Ahead of the Competition

You can now earn your insurance continuing education credits by taking online insurance CE courses from the comfort and convenience of your own home. You can now complete your chosen insurance CE courses as well as those that are mandatory for certification from the catalog of courses listed online which are all approved by the department of state insurance that you are working in. Moreover, online insurance continuing education helps you have the competitive cutting edge in the insurance market where you have to prove your skill and mettle to generate maximum sales from insurance policies.

You have to be well aware of the different types of insurance products available in the market and earn insurance credits on a majority of courses to keep yourself abreast with the ever changing rules, laws, policies, procedures, products and features of the insurance sector. Continuing education insurance courses are available for life, health, property, fire, adjuster and many more. You only need to have the zeal to learn and excel in your area of expertise and there are infinite resources online to train you accordingly. You can now take the online insurance continuing education for stipulated number of hours as per your convenience and write the online test to earn your credits and certifications.

There are many online insurance continuing education courses that provide for self study and you can even print them from your browser if you chose to study that way. Whether you wish to renew your single insurance license or acquire new licenses for dealing with multiple insurance products you have to earn your credits by clearing the courses in insurance continuing education. Alternatively, WebCE can also ship the insurance course materials to you via the UPS if needed. Some of the states that are doing extremely well in providing online insurance continuing education classes to help insurance agents, advisors and professionals to emerge as successful dealers in insurance are – California, Illinois, Florida, New York, Pennsylvania, Connecticut, and Texas.

However whether you are dealing with insurance products from the states listed above or from any other state it is immaterial as, the online insurance education services get your courses approved by the department of state insurance concerned. By learning new insurance products, concepts, marketing strategies, competitors, laws, rules and regulations that govern insurance policies you will be in a better position to sell your products effectively and confidently to clients without leaving any scope for your competitors to penetrate into your market share.

If by any chance you do not possess the necessary knowledge to answer the questions posed by your clients, then you may instantly lose your customer as they would be some other insurance agent ready to fill in your shoes in an instant and strike a great deal. Such is the competition in the current insurance sector. The online Insurance continuing education has new modules that keep getting upgraded every year to make you as an insurance dealer more proficient and well versed with the insurance industry.…

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Continuing Education in Nursing

Continuing Education in Nursing

With two and a half million men and women working as nurses in the United States, nursing is the largest occupation in the health care industry. It is also one of the most dynamic, as new technologies, new medicines, and new approaches treatment are continually developed and introduced into the nation’s hospitals, clinics, and other medical facilities. Maintaining nursing competency and keeping up with the latest medical advances is an ongoing challenge for every health care worker and for nurses in particular. In their efforts to keep pace with these changes, nurses turn to various forms of continuing education.

Most nursing jobs require some level of continuing education, but even where such courses are not required nurses often take it upon themselves to upgrade their skill sets. There are many reasons to do so, ranging from the opportunity for increased salaries and promotional opportunities to becoming familiar with the newest technologies and techniques. Obtaining various graduate degrees or becoming certified in specific areas of nursing often open up new avenues of advancement for nurses. Many nurses use continuing education as a means to acquire specialized skill sets that allow them to move into highly focused areas of nursing such as cardiac care or gerontology.

For nurses in any area of general or specialized care, providing patients with the best treatment available necessitates the pursuit of continuing education. Many of the most specialized fields of nursing and medical care are in areas of emerging medical science, and the techniques used to treat patients are subject to continual modification. Nursing practitioners are often at the front line of treatment and thus need to be aware of the best practices used for treating any given condition.

Continuing educational opportunities are available in a number of ways. Through coursework taken at a local community college or seminars, nurses are able to focus on getting the updated skill sets they need. Often times, however, the scheduling demands of nursing leave nurses with little free time during the house in which these courses are conducted. Fortunately, the internet offers an alternative means for continuing a nursing education. Online courses can take anywhere from several hours to several months to complete, and can range in complexity from simple updates of standard nursing techniques to more complicated and in-depth information on specialized fields of medical care.

The requirements for ongoing education for nursing professionals vary from state to state, with many programs mandated by state boards charged with overseeing the nursing profession. Most states have very specific requirements regarding how much continuing education is needed each year, and define these requirements in terms of contact hours consisting of fifty continuous minutes of a course. To be certain that the educational course you choose is an accredited one, consult with the Credentialing Center.

The nursing industry has always taken great pride in its professional approach to patient treatment, and it is no surprise that it considers the continuing education of nurses a high priority. Maintaining the highest levels of nursing competence enables those who work in this industry to continue their essential role in providing the most advanced health treatment and patient care in the world.…

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Engineering Business – Marketing Your Unique Selling Proposition

Engineering Business – Marketing Your Unique Selling Proposition

You know that you work that your engineering company is the best out there, but does the public know that? What makes your firm better than the competition? Do your prospective clients know that? What advantages and benefits do your clients have by using your firm? This is marketing; getting the word out about you and your company.

A major part of marketing is describing how your company is different from the competition, and how that benefits your clients. Most engineering firms do very little marketing outside of word of mouth and maintaining client relationships. Most of the time this may be all you need to do to stay busy, but if you want to grow your company you will need more clients and contracts. What happens when your clients starts to fade away or decides to use someone else? To stay busy you will need to employ several well planned marketing tactics.

One of the best ways to market is to inform the public of your difference from the competition by creating a Unique Selling Proposition or USP. A USP is what makes your firm different from your competition. If you want to immediately stand out in the engineering community, have a clearly defined USP. Ask the question “Why your potential clients would chose to do business with your firm versus the competition?” What separates your engineering firm from the competition? The answer is your USP. Your engineering company has better services, a guarantee, better selection of services, longer business hours, more flexible payment options, or a combination of all of these and more. You should be able to summarize your USP in one sentence. A great USP will have your potential clients thinking or saying, “I have to do business with these guys.” Most companies inadvertently talk about creating a USP, but don’t actually implement it.

Unfortunately, most USP’s are not unique; because many firms will review other USP’s and copy the best words. They will search the internet, review several business books, and might even ask other individuals and then combine the results into their own USP. If most USP the client reads are similar, then they have no meaning.

Again most of the marketing books available in the bookstore are not for professional service business like engineering. A personal service client is looking benefits more so than any other type of client. A customer of large chain store is probably looking for low price product. A client of designer is looking for quality name brand and not necessarily lowest price. But a client of professional service company is looking for something quite different. What do you want from a lawyer, a doctor, an accountant, or a designer? Are you looking for bonuses, sales, and discounts? Of course not!

A true USP answers the client needs. What is it that clients are looking for? Based on our experience most buyers want their professional service provider to have one or more of following characteristics:

1 – Reliability: Do what you say you are going to do, and be on time about it. This is listed first, because it’s so important. How many times have you heard engineers not meet the deadlines they promised? Developers work with very tight schedules, and depend on the sub-consultants meeting their deadlines. Delays cost money, and often more than the engineering contract amounts. This is also were most of the litigation occurs.

2 – Accessibility: In today’s age of the cell phone engineers are very accessible at any time and any day of the week. Clients expect you to answer your phone, and if they leave a message a return call is made as soon as possible. What the client wants is for the engineer to be there when they are needed.

3 – Impact: Due to the nature of the profession, every job is different, and no one solution can solve every problem. So the engineer must first understand the client’s need and then provide the best services that solve the need. In addition, the proposed engineering services must be targeted at enabling the client to reach their ultimate goal.

4 – Fit: All clients are different, and you can not work with everyone. Depending on your business management style, you may be a better fit with a demanding client, a novice who needs to be walked through every step, or a hands free client. To keep your clients happier it might be better from time to time to suggest another engineer who may be a better fit. Sometime it is better to let them go then hold on and ruin your reputation.

5 – Importance: There is no better feeling for your client then to know that they are part of the design …